Top Social Media Trends To Be Used In A Mobile App Development

Category: Total VDO Date Published: August 08,2022

Top social media trends to be used in a mobile app development

1. AI & ML Algorithms to Protect User Data

Data breaches represent the main cybersecurity fraud in the digital sphere. They might come in different manifestations, such as data leaking, identity theft, and so on. With the rapid growth of social media users each year, data protection has become a number one priority for businesses and state institutions. With so many cases out there, companies of all sizes started to implement AI & ML technologies to reduce the number of data breaches on the Internet.

2. AR & VR Are Going to Reinvent the Social Media Landscape

Immersion and emotional connection with the content are the main advantages AR & VR bring to social media. LETS LINK, an app development agency, has expertise in these technologies. That’s why you can contact us to discover more about our services. To understand better what AR and VR are, let’s explain their advantages and implementation in social media apps.

AR (Augmented Reality) is an interactive way of augmenting a real-time environment to enhance user experiences. Lilach Bullock, a contributor to Forbes, mentions that Snapchat’s users have AR filters or lenses that superimpose two and three-dimensional images on human faces. There is another feature released by this app – Shoppable that aims to promote websites and sign-up pages for brands on social media. Actually, Facebook and Instagram Follow the AR trend as well. Taking into account the scale of influence AR technology has on social media, there is no doubt it will change our daily lives.

3. User-Generated Content – A Booming Trend for Marketers

What is user-generated content (UGC), and how is it beneficial for marketers? Podcasting, blogging, social media networking, digital videos, wiki articles, reviews, and other types of content posted by users is referred to as user-generated one. Recent research demonstrates that user-generated content is trending on social media. More and more users take part in giveaway campaigns by sharing posts from their favorite brands with the aim to win a prize! This trend was successfully implemented by Coca-Cola in 2011. A marketing team came up with the idea of the campaign ‘Share a Coke’ that aimed at improving brand awareness among consumers. The company printed 150 popular names on bottles and asked users to share them on social media. ‘Share a Coke’ went viral in over 80 countries across the world.