Best Practices For Improving The User Experience On OTT Platforms

Category: Total VDO Date Published: May 01,2022

OTT platforms, such as Netflix and Hulu, have quickly become the go-to source for watching television shows and movies. A recent study showed that OTT penetration among U.S. broadband households is now up to 53%. This high adoption rate is due, in part, to the ever-growing selection of content available on these platforms. However, as these platforms continue to grow in popularity, it has become increasingly important for them to focus on improving the user experience.

The most important practice to improve user experience is to design for critical moments. This means that designs must consider the user’s mindset and point of view. For instance, when a user is deciding whether or not to watch a movie or show, they are in a decision-making process. Moreover, they are in a mindset where they want to get the most out of their experience. If an OTT platform can build its experience around these critical moments and provide value, it will improve its conversion rates. 

Another practice worth mentioning is designing for the long tail. One way that OTT platforms can do this is by using content recommendations to improve engagement and user satisfaction. It also helps increase retention rates by making it easier for users to find content that interests them more than others. Content recommendations also help drive new subscriptions by providing users with new content that might otherwise not have been discovered without such recommendations.