NEW DEVELOPMENTS IN OTT PLATFORMS FOR 2022

Category: Total VDO Date Published: July 24,2022

NEW DEVELOPMENTS IN OTT PLATFORMS FOR 2022

 2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new device capabilities with the capacity to connect and interact with each other.

Mobile devices and other technology in the OTT space will have a variety of uses ranging from smart home innovations to expansion by smaller OTT streaming services.

FOLLOWING ARE THE NEW DEVELOPMENTS IN OTT PLATFORMS:- 

1)         5G IS CHANGING THE GAME

In 2022, 5G internet was introduced in most urban areas. The new cell networks are working to provide better internet access speeds. According to the latest tests, 5 GSM has a rate of around 100 x better than other 4G-based networks. It is said that quality video streaming may become the biggest winner with 5G.

2)   USER EXPERIENCE IS KEY

With countless OTT platforms being offered, the consumer can pick and choose the service they wish to use. In the eyes of a competitive user, success lies in User Experience (UX). There are new OTT services offering specialties such as video chat, virtual reality, live sports, and other niche content in addition to traditional video content and event streaming.

3) SUBSCRIPTION FATIGUE ENCOURAGES INNOVATION IN OTT MONETIZATION

Currently, about half of professional TV viewers are using OTT subscriptions. It has hurt OTT Pricing as OTT subscribers see more choices leading to OTT services creating different subscription packages and even ad-supplemented content as many viewers streaming behaviors shift to being more budget-conscious with inflation rising.

The OTT industry is quickly gaining momentum, and diversification in content management and alternative methods of video monetization is explored.

4)          AN EVER-GROWING AMOUNT OF INVENTORY

As streaming becomes more and more appealing to consumers, more and more content owners are making their content available to consumers. This means that the amount and variety of content that you can access via streaming continue to grow every day. It’s valuable to advertisers in the OTT market because it will continue to attract more audience volume and diversity in this arena and even more localized content making its way into OTT streaming services offerings.

5)          OTT STREAMING SERVICES CONTINUE TO GROW

It’s been a long time since the OTT industry grew rapidly. But the first steps in new OTT platform trends are already here. Currently, OTT will cost $1.38 trillion by 2025. The value is up significantly from $11.61bn in 2018 and represents the value of this market. It is expected to grow as more online services come into the markets and more consumers " cut the cord".